If you are building an exposed-concrete building, this is how you do lettering. The New York Dock Company owned a bunch of private freight piers, but also owned warehouses. This one was built in 1913, and the company name is cast into the concrete in letters maybe four feet high. Who needs paint?
This is one of a pair of formerly-identical buildings, one converted to residential use and the other continuing as a warehouse. They’re on the left…
Here’s the other, close-up:
Note the ghosts of the windows. These were not built with blank walls, so arguably the building that’s been converted is closed to the original appearance than the one that has not.
Meanwhile, the Atlas Obscura needs to update their entry on the twins.